Snowtunes is a music festival my live entertainment company in Australia created and produced in 2015. I managed and delivered all digital assets of the project including: branding, graphic design, web design, video design, advertising, affiliate management, social media strategy, ticketing, analytics, and customer service.
For our digital advertising campaigns, I used several online platforms including Facebook Ads and Google Adwords with excellent ROI (especially on retargeting campaigns) that produced over 80% of our ticket sales for the event. The website I designed (see orange button below for link) was optimized and focused around buying tickets and providing practical information that attendees would need to know prior to the event.
SNOWTUNES 2015 marked the newest edition on the Aussie music festival circuit as Australia’s first ever unique European-style outdoor music festival experience in the heart of the Snowy Mountains. SNOWTUNES 2015 featured an eclectic lineup of artists and DJ’s, a variety of bars, carnival rides and additional attractions.
Our 2015 lineup featured award-winning duo Hermitude, chart-topping rapper Allday, hip-hop darling Tkay Maidza, rapper Fortafy, Perth outfit Slumberjack, MC Losty, Northie, Paces, Bad Decisions Ft. Konvex and MTV Club Tour act Kronic.Website Link